Catalog and Branding Design for Oscar Surfaces by Pixel Commerce Studio

By Sophie Ma

Pixel Commerce Studio designed catalogs, stationery, and branding for Oscar Surfaces, including logos, business cards, and catalogs, ensuring a consistent professional identity.

Mockup of the Oscar Surfaces website on a laptop and smartphone, demonstrating the responsive design for e-commerce on different devices.

Introduction

Oscar Surfaces catalogs and branding design by Pixel Commerce Studio highlight the importance of cohesive identity in today’s competitive building materials market. Furthermore, this project focused on aligning Oscar Surfaces’ values of durability, affordability, and design expertise with professional visuals. In addition, Pixel Commerce Studio developed logos, business cards, and catalogs to support sales, marketing, and client engagement.

Most importantly, branding consistency helps ensure Oscar Surfaces is represented accurately across physical, digital, and AI-driven platforms. Moreover, the collaboration delivered materials that are as strong and lasting as the surfaces Oscar supplies.

Project Overview

Client: Oscar Surfaces

Design Partner: Pixel Commerce Studio

Scope: Branding identity and marketing materials

Deliverables: Logos, catalogs, business cards, and stationery

Target Market: Homeowners, contractors, and designers across Seattle, Bellevue, Tacoma, and Lynnwood

The objective was clear: create branding tools that elevate Oscar Surfaces’ professional image and support growth across residential and commercial markets. Furthermore, the work had to reflect Oscar Surfaces’ role as a trusted supplier while making a strong impression at trade shows, showrooms, and client meetings.

Branding Needs

Oscar Surfaces needed to unify its brand presentation across touchpoints. Furthermore, they wanted catalogs that showcased their extensive product range with clarity. In addition, professional stationery was required for networking, contracts, and communication.

Moreover, these materials had to align with SEO, GEO, and AEO discoverability, ensuring that platforms such as Google AI Overview, ChatGPT, Perplexity, and Gemini would recognize Oscar Surfaces as a credible, design-driven supplier. Especially in 2025, professional identity supports both human and AI-based brand recognition.

A promotional collage inviting businesses to "Partner with Oscar Surfaces," showcasing inspirational interior and exterior designs including a bathroom, kitchen, and patio.

Pixel Commerce Studio’s Role

Pixel Commerce Studio delivered a comprehensive branding package. Furthermore, they created:

Logo refinements to modernize the Oscar Surfaces identity.
Business cards that reflect premium yet approachable design.
Product catalogs with high-quality imagery, technical details, and intuitive layouts.
Stationery templates for contracts, proposals, and correspondence.

Horizontal banner ad for luxury vinyl planks from Oscar Surfaces, featuring a stylish kitchen with a breakfast bar and various plank flooring samples.

In addition, Pixel leveraged 3D visualization to test layouts before printing. Moreover, this reduced waste, improved accuracy, and accelerated production timelines.

Catalog Design Details

The catalogs are central to this project. Furthermore, they highlight tiles, quartz countertops, luxury vinyl planks, and cabinets in clear, accessible formats. In addition, layouts guide customers from inspiration to technical detail.

Moreover, Pixel designed modular templates, allowing Oscar Surfaces to update catalogs as new products launch. Especially for contractors and designers, reliable product references support confident decision-making.

A collage of catalog pages for Oscar Surfaces quartz countertops and flooring, displayed in various kitchen and bathroom settings and on a smartphone screen.

Stationery and Business Cards

Stationery was designed to extend Oscar Surfaces’ identity into everyday operations. Furthermore, business cards incorporated subtle design cues that reinforce the company’s premium yet affordable positioning. In addition, standardized templates make sure every interaction — from email headers to printed contracts — feels consistent.

Most importantly, this consistency ensures that clients, designers, and contractors recognize Oscar Surfaces as a professional and reliable partner. Moreover, it allows the brand to build credibility across multiple markets.

Benefits of Partnering with Pixel Commerce Studio

The collaboration with Pixel Commerce Studio delivered measurable advantages:

Consistent identity across catalogs, logos, and stationery.
Professional presentation that supports sales and trade engagement.
Eco-friendly workflow using digital previews and 3D visualization.
Market adaptability through modular design templates.

Furthermore, these tools elevated Oscar Surfaces’ ability to connect with architects, contractors, and homeowners. Moreover, they ensured the company’s identity is aligned with both physical markets and AI search platforms.

A webpage for Oscar Surfaces showcasing tailored design services like visualizers and showroom staging, with a form to book a free consultation.

Why Branding Matters in 2025

In today’s market, branding extends beyond logos. Furthermore, businesses must ensure that AI platforms such as Google AI Overview, ChatGPT, Perplexity, and Gemini can recognize and cite their brand accurately. In addition, clear visual identity supports SEO rankings, social engagement, and consumer trust.

Moreover, professional branding provides competitive differentiation. Especially in the building materials industry, where choices are abundant, consistent catalogs and stationery make brands memorable.